Content Marketing Strategy In 2021

What is Content Marketing?

Content marketing means highlighting your business by performing content studies. We are aware that it sounds simple, but it is not an easy task as it seems. Studies such as blog posts, podcasts, video works are included in content marketing. The basis of this Marketing Strategy is to create awareness and trust in your target audience before turning your target audience into customers. The more value you can create for the audience with your content, the more that audience will listen to you. So it is very important to instill trust in the counter.

Where to Start a Content Marketing Strategy?

There are two main points from which the right content marketing strategy starts. These are as follows;

Target definition

Job description

In fact, we can say that these 2 points are the points on which content marketing is based. These points not only help you decide what kind of content to produce, but also help you in how to produce content by evaluating your content works from the perspective of a company.

Why Do Businesses Need a Content Marketing Strategy?

In fact, we should focus on why businesses need content marketing rather than what content marketing is. Content marketing may seem like a burden to you compared to marketing tactics that quickly get back links such as PPC or trade show promotions. However, there are serious budgetary differences created by the content marketing method compared to these. Let's examine these differences with an example. For example, let's say your business uses the PPC method of marketing to get the customers it needs. Let's say you pay 2 TL for a click on the keywords you use, and you have 1000 customers at the end of the month. In this case, you will have a total cost of 20,000 TL for advertising per month. Of course, you will have to pay this cost in the next month and even in all months to come. If you want to acquire customers through PPC, you have to do this. In this marketing strategy, your customer acquisition will start to stop as soon as you cut the water from the tap, so to speak.

What Are the Benefits of Content Marketing?

Many companies are familiar with the concept of content marketing, but are still unaware of the benefits content marketing will bring to their business. Some of the advantages of content marketing efforts are;

Converts visitors to your site into buyers,

It educates your readers who enter your site,

Helps you understand your audience better,

Increases your sales without the need to follow an aggressive policy,

It helps you get quality back links from different sites.

A must-have content plan for content marketing 

Once you know who your target audience is and what kind of content they demand, you will need a content plan to convert visitors to your site into buyers with the content you create. The 3 steps you need to take in order to create a correct content marketing plan are as follows;

Content Sharing Frequency:  You should have decided on the frequency of content sharing. Even if you don't post to your audience daily, your content sharing frequency should be regular. If your readers are aware of your sharing frequency, it will return to your site frequently.

Content Length: Now everyone understands that quality content beats everything. So how many words do you need on average for quality content? Writing detailed articles, on average, between 2000 and 3000 will produce better results. Preparing your content in this way is important for Google as well as for users. If you prepare in this way, you will not only tell your content to your audience, but also transmit yourself to Google in much more detail. This is a factor that increases your ranking in the search engine.

Competitor Analysis: Competitor analysis is very important when creating blog content. You should definitely examine the contents of your competitors, their sharing frequency, average word count, social media posts.

You Must Be Everywhere

If you want to spread your content to a wider audience, you have to be everywhere. We know it's hard to be anywhere if you don't have an online connection. So what should you do for this?

SEO:  Search engine optimization, ie SEO, is one of the essentials if you want to create a profitable blog. It will be very difficult for you to attract readers who want to buy the products you sell without getting the desired level of traffic from search engines. So be sure to start SEO work.

Blog Comments:  It is a very effective technique for communicating with other bloggers. By writing good comments on other blogs, you will not only build strong relationships but also persuade them to comment on your blog content.

Social Media Sharing:  One of the most important factors affecting your search ranking is your blog content you share on social media. Google gives more importance to sites that have more shares. That's why you should pay attention to Social Media Posts.

E-Mail: If you do not have an e-mail list, you should start creating some strategies for it. Since the mailing list requires permission, it means people allow you to implement this marketing activity. You can often remind yourself from here and come across them much more easily.

Improve or Repeat Your Content Marketing Efforts 

Once you have followed the steps we mentioned above correctly, you should examine which strategy performed better and which types of content work were less recyclable. Then, you should repeat the successful works you have done and improve the ones that do not give good results. You should also know that if your blog is newer, the traffic you will get from search engines will take time. It will be more beneficial for you to evaluate this issue in this regard.